Client: Converse
Objective: To strategically craft and disseminate globally resonant creative assets across digital and retail platforms.
Responsibilities:
Functioned as a pivotal member of the Global Creative team in the capacity of Senior Designer.
Orchestrated seamless collaboration with an external agency for Fall 23 assets, spearheading comprehensive creative discussions across departments.
Provided invaluable contributions to the conceptualization phase and offered targeted feedback for Fall 23 assets.
Oversaw the refinement of stills and motion assets, ensuring alignment with brand vision and objectives.
Delivered precise apparel and accessory styling directives to amplify brand presence and resonance.
Offered strategic insights and feedback on the Visual Center Presentation, optimizing its impact and effectiveness.
For Holiday 23, sustained visual continuity from Fall while infusing new narrative elements for seasonal engagement and leveraging weather-related benefits.
Conducted thorough explorations into apparel and accessory styling, grounded in meticulous analysis of style trends, market insights, and consumer feedback.
Solely crafted the Visual Center Presentation for Flow 1 of Holiday 23 product narratives, ensuring alignment with brand aesthetics and messaging.
Led the direction of apparel, hair, makeup, and nails styling to elevate brand positioning and appeal.
Established robust templates for subsequent presentation documents, streamlining communication and workflow efficiencies.
Played a pivotal role in the selection process during the Creative Director's on-set presence, ensuring alignment with creative vision.
Oversaw the management and delivery of still/motion assets, providing expert retouching and motion feedback for optimal visual impact.
Managed the comprehensive visual center presentation, facilitating internal review and global dissemination.
HO23 Eco-Friendly Photo/Film Set: Leveraged expertise in sustainable practices to advocate for environmentally conscious approaches. Collaborated with industry leaders, including Nike, to implement company-wide best practices with Converse team. Partnered with Earth Angel Sustainable Production Services and Converse Brand Creative Production Director, Caitlin Ravin, to enact substantial waste reduction and energy conservation measures on set.
Fall 2023 Team:
Creative Director: John Osborne
Senior Designer: Jen Ballou, Michael Donnor
Producer: Dana Kadic
FA23 Agency: Works
Photographer: Yavez Anthonio
Holiday 2023 Team:
Creative Director: John Osborne
Senior Designer: Jen Ballou, Michael Donnor
Producer: Producer: Dana Kadic, Caitlin Ravin
HO23 Agency: Converse inhouse Creative Team (listed above)
Local NY Production Agency: Hens Tooth
Eco-Production: Earth Angel
Photographer: Jason Nocito
Stylist: Rubin James
