Converse
Photography
Brand Reset
Drove the brand reset for studio photography used on dotcom and brand campaigns from SS18 to FA18. Redefined standards for lighting, backgrounds, props, styling, etc. Redesigned and updated guidelines with new standards to be shared with in-house studio and outside vendors for regional websites and channels.
Created an automated system for sneakers to be shot in a way so that in post-production the background could change to four main colors (that could be changed seasonally).
Proposed to update the PDP grid to show different angles of the sneaker to create interest for the consumer, as well as a hover option to show the sneaker on foot for maximum visual consumer pleasure.
Ideated that when inside the PDP page, a video of the model moving in the product should be shown to make online shopping an experience so the customer could visualize themselves in the product.
